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Internet Marketing and Web Design News - Florida & Beyond

Tuesday, March 02, 2004 5:32 PM

Web sites Market Better Than TV?

Is this true? Take a look at an article posted by the DM News:

"The survey found travel Web sites lead in generating awareness of travel, and online ads do the same for mortgages and investments. Direct mail drives credit card and retail banking awareness, and print pushes packaged goods and home products.

Web sites particularly boasted a high degree of influence, often matching or outranking broadcast and print media, according to DoubleClick. Respondents ranked the influence of various factors on the purchase process to illustrate relative impact. Answers were ranked 1 to 7, with 7 being the highest score.

For mortgages and telecom, news and financial sites had the highest impact, ranking at 4.5, followed by company sites at 4.3. In telecom, company sites outranked other media with a 3.5 media score, followed by TV ads at 3.3.

The only category where TV outranked online was movies, scoring at 5. However, online movie reviews have a similar effect as newspaper ads, each ranking at 2.7."

And, search engine marketing plus permission-based email seems to be heading into the right direction. "The research found that, across categories, 54 percent of consumers who visited a corporate Web site requested more information, 32 percent of them by e-mail and 6 percent by mail."

So, it looks like the media share for TV (among others) is dropping while the 'net is gaining. It looks like version 2.0 of the internet is in full swing!