Free Google Ranking Report

How well are you ranking with Google? In this report, you will see some of the necessary tools that search engine marketers use to see how well their clients rank for specific search results. The best part is that these tools are all free. So, how well is your Google ranking? Take a look below at the Google tool below and start creating your own report:

Step 1: Create a Keyword Phrase That Defines Your Business

Step 2: Find Keyword Phrases That Matter

Your next step is to determine how many users actually search for your keyword phrase(s). Below is a great tool offered from Overture. Just like google, type in the same phrase(s) and see how many people actually search for that specific keyword phrase.

Click the Search Suggestion Tool Below to View Searches Done by Users:

If you don't see your business listed in the first three pages of Google, then you've got to figure out why your pages aren't ranked in Google. One way is to get your work professionally optimized. If you are interested in using our services, contact us HERE. However, if you want to use these tools and optimize yourself, here are some key areas to deliver high-rankings to your site through optimization:

1. Title Tag – Make sure that you have a unique title tag for each of your web pages. They must convey a short description about your website page. Also, if you have a smaller web site, you might want to “theme” your web pages together. For example, EyeMagination sells search engine marketing services. So, our main theme is “search engine marketing”. So, we want to create title tags that convey to search engines like Google, AOL, MSN, and many others.

Title tag example:
<title>free Google ranking report and internet marketing tools for beginners and small businesses</title>

2. Meta Tags – Although it is not used in Google, it's best to add these into your web pages. Again, like the title tag, they must be unique to each page and contain relevant information based on the individual page. There are two types of meta tags to be concerned with: keyword and description.
   
• Keyword meta tags are made to describe the main keyword phrases that are used throughout your web page. For example, according to this article, I might add in this keyword description: “Google ranking report, free article, search engine rank, search engine marketer” and so on. Keep in mind that there are limits to the amount of keyword tags to use (generally, I keep it under 10).

Meta keyword tag keyword example:
<META NAME="keywords" content=" Google ranking report, internet marketing tools, free article, search engine rank, search engine marketer, small business">

• Description Meta tags were created to summarize the web page. Although Google summarizes the page itself (from what you've created in your body copy), Meta tag descriptions can be very useful in conveying what your web page is about. Remember, whenever someone searches on the internet, they look for the summarized text along with your title. So, make sure your descriptions make sense! Also, you will want to add in most (if not all) your keyword descriptions into the Meta description tag.

Meta keyword tag description example:
<META NAME="description" content="The Google ranking report
includes the necessary tools and free article suggestions to optimizing your
web pages. If you are a search engine marketer or are into search engine rankings,
this is your report!">

3. Body Copy – This is where it gets really interesting. Not only do you have to convey what your article is about, you must make it as relevant as possible to your title and description tags. In the best case scenario, it is best use professional editing services. However, since most of the readers out there are small to medium businesses, writing our own articles is usually the only way to convey your online business affordably. Thus, writing articles like this free Google ranking report are crucial to gaining a client. However, over-using these keyword phrases does result in spamming. So, the more organic your information, the better that the search engines (and, most importantly, your potential clients) can understand your articles and other information. And, the more relevant your articles are, the more potential traffic you bring in for your targeted audiences.

4. Code Optimization: Although HIGHLY recommended by an HTML/Search engine optimizer (SEO) specialist, you arrange code on your site so it can be indexed quicker by the search engines. The basic rule of thumb is to display the body copy as high in the copy as you can. Although practices such as Cascading Style Sheets (CSS) can reduce quite a bit of code, they are not recognized by some of the web browsers. On the other hand, using universal web browser compatibility coding such as tables, can create lengthy coding. So, which do you code for? Usually, sites these days are still done in tables. However, SEOs know how to extract certain parts of code to make the web page's body copy read easier by the search engines. And, remember, the higher your body copy is on the web page (if you view the web browser's source code), the quicker all your information can be picked up by Google and its other search engine buddies.
5. Site Map – Creating a site map for your web site is essential for online businesses who want to get their pages indexed quicker. Basically, it is a web page devoted to links and small descriptions about your whole site. To view EyeMagination's, CLICK HERE. As you'll see, it lists the main navigational areas on our site.
6. Linking Popularity– Although Google treats this area higher than most of the other search engines, linking popularity is the best way to establish a business relationship between your business and others that are relevant to them. The main idea is to create internet popularity to your site. In Google's terms, this is measured by their PageRank system (to see a site's PageRank, download the Google toolbar). Although not an exact science, the more relevant incoming links to your site, the better your PageRank and search engine rankings will be. Many businesses create a linking exchange from their site to another relevant web site. However, be sure to know where you are linking to. In some circumstances, do not link to a site that does not have relevant links to it's site. For example, my site should never link to another SEO's site that contains links about tires (unless it specifically ties into search engine marketing).
7. Get Advice - There are plenty of resources out there to discover the best in optimization. However, we reccommend looking into various forums for up-to-date results. That's not to say books are bad to use, but their search engine information can be outdated very quick. Some of the forums we reccommend are “High Rankings” and “Web Pro World”. However, when looking at the forums, take the general ideas from them. And, read, read, read!

BOTTOM LINE: Sites that have a lot of content and lots of relevant links (both incoming and outbound) have ranked well. Sites who have been optimized and written professionally have gained customers. Those that have gotten by with a single page(doorway pages) and non-relevant link exchanges are no longer quite so successful.

Well, we hope you enjoyed reading and understanding the beginnings in this Google ranking report. If you have any questions, feel free to contact us...we're in the business to make you successful.

Please note: These suggestions are in general nature. Since the search engines change, this general information can change at any time. For some of the exact guidelines, be sure to check out Google and DMOZ.