Internet Marketing and Web Site Design News for Small Business

Internet Marketing and Web Design News - Florida & Beyond

Sunday, March 28, 2004 9:12 AM

So, you're a website at the top of the search engine rankings, right? Usually not...and when you hired a SEO company, you assumed you would be at the top, right? Well, why is it that one week you can sit pretty, while the next you're down and out? It's all about the ups and downs of the serach engines.

Currently, you have two major ways of listings: organic and pay per-click. Since pay-per click are sponsored sites (everytime someone clicks on your site, you must pay the search engine), they have gotten expensive in a short amount of time. If you're like most small businesses out there, your internet marketing budget cant' take that kind of hit. So, you battle the ups and downs of "orgainic listings". These search engine listings are located on the left side...gobbled up by a search engine spider and displayed based on "relevancy". Now, I'm putting that in quotes because "relevancy" is where our problem lies.

For instance:
"Pranksters have figured out that they, too, could game the system, so that typing 'miserable failure' gets you President Bush's biography, even though neither word appears on the page."

How does that happen? Well, google (and most of the other search engines do this, but in a slightly different way) decides that the most important sites are the ones that get linked to your site. The more popular and relevant these "other sites" link to you, the higher your ranking will get. So, why did "miserable failure" show up on george bush's website? It's because others linked to him with the keywords "miserable failure". This made his site "relevant" for "miserable failure". So, did I confuse you yet? Good, then join the crowd...

Hire a professional firm to deal with massive headache...

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