Internet Marketing and Web Site Design News for Small Business

Internet Marketing and Web Design News - Florida & Beyond

Friday, November 21, 2003 11:01 AM

Macworld UK - Apple interface guru on Web design

Apple interface guru on Web design
By Macworld staff

The man who founded Apple's Human Interface Group, Bruce 'Tog' Tognazzini, believes Web designers should apply certain rules in their work.

"Keep it useful, keep it swift and then add showmanship", he told the BBC, comparing the way the Internet works to the way stage magicians do their tricks.

"Both are based on illusion and misdirection, making us believe something which is not real and doesn't actually exist," he said.

Tognazzini believes these rules to be true in computing. Citing Apple's trash can icon, he said: "We thought it was really cool at the time." However, when a document is dragged to Trash it isn't really deleted – it's still on the drive, he points out.

With 14 years at Apple under his belt, Tognazzini is now an interface consultant and principal at the Nielsen Norman Group. His advice has been sought by a number of major clients, including 4D, Adobe, Apple, HP, Polaroid and Xerox. He holds 45 patents on his own account.

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WebmasterWorld.com Announces Orlando Internet Marketing Conference

AUSTIN, Texas--(BUSINESS WIRE)--Nov. 20, 2003--WebmasterWorld.com, the web's highest trafficked super forum, has announced its next Internet Marketing Conference in Orlando, Florida, USA. The three-day event, commencing on Thursday 26th February 2004, will feature four conference tracks covering Search Engine Marketing, Search Engine Optimization, Affiliate Programs and Site Ownership/Webmaster Technology issues.
Previous conferences have attracted more than a thousand delegates from around the globe, and according to conference organizer Brett Tabke, "After the early sell-out of our London conference in September 2003 we anticipate a similar heavy demand from around the world for places at the Florida event."

There will be several keynote speeches throughout the event and ample opportunity for delegates to question and meet many of the world's leading search technology companies and executives.

The event is sponsored by major search and marketing firms, including Google, Yahoo!, PositionTech and GoToast.

For advance tickets, www.webmasterworld.com/conference

About WebmasterWorld

WebmasterWorld, established in 1998, is a comprehensive news and discussion forum for web professionals and features more than fifty specialist topics covering technical and marketing Internet topics for all levels of ability. It has public and private subscribers-only sections and is the fastest growing forum on the Internet today.

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Thursday, November 20, 2003 10:02 AM

Technology showcase, internet marketing seminar scheduled

The 3rd annual Outer Banks Technology Showcase will be held 9 a.m.-2 p.m., Tuesday, Nov. 11, in the gymnasium at the First Flight Middle School in Kill Devil Hills.

Sponsored by the Outer Banks Chamber of Commerce, Sprint, Charter Communications, and College of the Albemarle and COA's Small Business Center, the show will feature exhibits, seminars and demonstrations. There will be no admission charge to the show.

Free Internet Marketing Seminars will be held 9-11 a.m. and noon-2 p.m. The class titled "Internet Marketing Secrets What You Need to Know" Part I and II will offer participants tips on how to create an Internet Marketing Strategy and Sell More Products and Services through the internet.

Topics to be covered in the two sessions will be how to move web site visitors from suspects to prospects; low cost promotion techniques that drive web site traffic; which search engines really matter and how to get them to list your site; how to develop and implement one-to-one customer campaigns, and what it takes to track the effectiveness of various marketing tactics. Presenter for the course will be Robin Johnson, Director of Invictus Solutions Group and instructor from University of North Carolina Charlotte campus. This two-part seminar is free but pre-registration is requested. Call 441-8144 to register.

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OVERTURE unveils ad-tracking system

Overture Services has unveiled new software that's designed to be a marketer's clearinghouse for tracking the effectiveness of online advertising.

The Yahoo-owned commercial search provider on Thursday introduced the "marketing console," Web-based software that lets advertisers measure the performance of their online marketing campaigns, including paid search, online ad banners and e-mail promotions that are delivered by third parties.

Previously, Overture only allowed its nearly 90,000 advertisers to track how well consumers responded to their paid-search campaigns within its partner distribution network, which includes Yahoo and MSN.

The company will sell monthly subscriptions to the service. The system will cost marketers about $150 a month to track up to 40,000 ads in various channels, or about $250 a month for more than 100,000 different types of ads.

The product, which has been in development for months, marks something of a new direction for Overture in the Internet marketing industry. The marketing console casts the company in the role of a Web analytics provider, helping it appeal to small businesses that want to analyze how their Web marketing translates into online sales.

Industry watchers say that it provides a needed service because until now, marketers have had few economical tools to monitor their various campaigns' success from one hub.

"This shows the industry is maturing," said Barbara Coll, president of the trade group Search Engine Marketing Professionals Organization (SEMPO). "We need to prove that the return on investment is high for Internet marketing in order for companies to continue to spend more money of their budget in this area."

Coll cautioned, however, that advertisers may have some ambivalence about Overture, given that it both sells paid-search listings and allows advertisers to monitor campaigns with rivals in paid search, Web advertising and e-mail marketing. That could be a conflict of interest, she said.

Overture, acquired by Yahoo in October for about $1.7 billion, is considered a pioneer in sponsored search for having allowed marketers to bid for placement in Web search results related to keyword queries.

It collects fees from marketers each time a Web surfer clicks on the listings. Its system has proved profitable for a number of Web portals and publishers, helping to revive the online advertising industry in the last year.

With its marketing console, Overture is delving into the world of Web analytics, which is the process of making sense of data that's compiled from Web cookies and other information-gathering techniques.

Overture bought Keylime Software in January to build a system to help marketers manage and track bids for their sponsored search campaigns. Overture's marketing console is based in part on Keylime technology.

10:02 AM - Add your comment here!

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